From Economics Paper to Public-Facing Content
Organisation
Good Business Lab
Practice Areas
Deliverables
Social media content, infographics, visual content (carousels), simplified research takeaways, public-facing explanation of an academic economics paper.
Project Artefacts
Good Business Lab had conducted rigorous academic research on the Returns to On-the-job Soft Skills Training. The findings were valuable for employers, workers, and labour-sector audiences. But academic papers are not written for this audience. The research needed to move beyond academic readers and become usable across campaigns.
Challenge
A rigorous paper, but not a public story.
The research was dense.
The findings mattered, but the source material was built for academic reading.
The audience was broader than academics.
The insights needed to reach people who could put them to practical use – factory owners, workers, and large-scale labour-sector audiences.
The content had to travel.
The ideas needed to work across social media, newsletters, and repeat campaigns.
My Work
Extract. Simplify. Repackage.
Find the communication-worthy ideas.
I identified the findings most useful for non-academic audiences.
- —Core claims
- —Practical implications
- —Audience relevance
Translate the evidence.
I simplified the argument without stripping away the credibility of the research.
- —Plain-language explanation
- —Infographic-friendly framing
Build campaign-ready assets.
I created content that could be published and reused across channels.
- —Social media assets
- —Newsletter assets
- —Campaign copy
Value Created
Research made accessible
The paper became easier for non-academic audiences to understand.
Multi-channel assets
The work supported both the newsletter and social media communication.
Published across campaigns
The assets were used across multiple public-facing campaigns.
Reusable evidence bank
The organisation gained content it could return to when communicating soft-skills research.
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