A Whole Pitch Deck Out of Two Paragraphs
Organisation
Pharmaceutical manufacturing consultancy
Practice Areas
Deliverables
Company positioning, narrative architecture, 15-slide pitch deck.
Project Artefacts
The client had deep execution experience in pharma and life sciences consulting, but only two paragraphs of source material to explain it. The note described the company broadly, without making its services, differentiation, methodology, or proof easy to understand.
Challenge
Two paragraphs. No pitch.
The source material was too thin.
A complex consulting business had to be explained from a short introductory note.
The differentiation was buried.
The firm's strongest advantage was present in conversation, but not visible in the material.
Proof existed but wasn't shown.
Past work needed to be visible to build credibility, not just sit in memory.
My Work
Find the spine. Build the deck around it.
Identify the real differentiator.
I found the firm's strongest point of difference: staying with clients through commissioning.
- —Client conversations
- —Source material review
- —Positioning diagnosis
Break the story into beats.
I shaped the deck around the information each section needed to land with force.
- —Problem framing
- —Service depth
- —Methodology
- —Proof
Turn sparse input into a pitch.
I built the structure and copy around a clearer sales narrative.
- —15-slide pitch deck
- —Narrative architecture
- —B2B positioning
Value Created
15-slide pitch deck
Built from two paragraphs of source material.
1 central positioning spine
Concept-to-commissioning became the core story.
Primary client-facing material
The deck became the firm's main pitch asset for client meetings.
Clearer sales narrative
The firm could explain its value with more credibility and structure.
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